‘Let’s all Go to Cinépolis’ organizes screening for 6500 children pan-India

by Suman Gupta

The CSR initiative champions the cause by increasing the overall reach pan-India

New Delhi,November 2019: Cinépolis, India’s 1^st international and the world’s 2^nd largest movie theatre circuit, organized a special screening today for the underprivileged kids across 22 cities. The celebration marks the sixth year of Cinépolis’s popular CSR initiative in association with Round table India, Let’s All Go to Cinépolis that endeavors to change the lives of young children for the better. The screening marked the presence of over 6500 children who were exhilarated with the celebration.

Speaking on the occasion, Javier Sotomayor, Managing Director, Cinépolis Asia said, “We are thrilled to announce the sixth year of incepting our global CSR initiative, ‘Let’s All Go to Cinépolis’ in India. Our vision has always been to magnify the benefits of cinema among all audiences alike. As a responsible organization, we recognize the significance of this powerful medium among Indian audience and try to amplify it among the underprivileged children as well through this noble initiative.”

Speaking on the partnership, Devang Sampat, Deputy CEO, Cinépolis India said, “As we step into the sixth year of partnership with Round Table India; we are glad to see the kind of response our initiative is receiving in India. The reach has been increased to more number of students spread across a larger number of cities, and we aspire to grow on this initiative in years to come.”

Commenting on this initiative, Dhruv Dalmia, National President from Round Table India said, “We are proud to announce another exciting year of collaboration between Round Table India & Cinépolis to celebrate cinema across India. The kind of impact created by movies and the learning that they deliver to the youth is commendable and we rejoice at distributing these among the underprivileged kids as well. With the Cinépolis experience, we are sure to give them one of the most fruitful experiences of a lifetime.”

The excitement of the underprivileged children while watching a movie in the theatre for the very first time was commendable, and were fascinated by this initiative undertaken by Cinépolis. The screening was followed by a round of refreshments as well as an engaging discussion around the movie.

This is the 6^th year of Cinépolis organizing this activity in India and has so far screened movies for 26,390 less-privileged children in these years. “Let’s All Go To Cinépolis” is a global initiative undertaken to inspire, educate and brighten the lives of underprivileged children through the medium of movies.

About Cinépolis India: Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company currently operates 386 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017.  In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018. In 2019, Cinépolis India was awarded the ‘Most Admired Omnichannel Retailer of the Year’ at the MAPIC India Retail Tech Awards.

About Cinépolis: Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 884 cinema complexes, 6593 screens and over 1.2M seats across 18 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.