Xiaomi becomes the largest exclusive brand retail network in India

by Suman Gupta

• Scales up offline with the 2500th Mi Store, establishes presence in all states

• No. 1 single brand retail network across online and offline market in India

• http://Mi.comis the top single brand online smartphone channel as per Counterpoint Research

Bengaluru India, 4 November 2019 – Xiaomi, India’s number one smartphone and smart TV brand today announced that it has further expanded it’s offline retail network and inaugurated it’s 2500th Mi Store in India. The company also announced that it has emerged as the leader with the largest exclusive brand retail network in India, as per a recent study conducted by Channelplay, a leading retail and channel solution provider.

With the latest Mi Store located in Karnataka, the brand continues to witness rapid expansion in its innovative retail efforts. Xiaomi India now has Mi Stores present across 790+ cities, providing highly accessible yet exceptional brand experience to its customers across the nation. Serving as an extension of the Mi Homes concept, Mi stores are aimed at gaining brand outreach across tier 3 and beyond towns and districts in India, wherein Mi Fans and customers receive the valuable opportunity to explore, experience and buy Xiaomi products under one roof. These stores serve as a prime example of Xiaomi’s innovative new retail concept, marrying the brand’s e-commerce efficiency with engaging retail user experience.

As per Channelplay’s study, Xiaomi emerged as the largest exclusive brand retail network over other competitors like Samsung India, followed by Cafe Coffee Day, Dominos India and Bata India. Xiaomi’s exclusive brand retail network includes Mi Homes, Mi Studios and Mi Stores.

The study also showed that Xiaomi’s retail network was:

• 44% bigger than Samsung India

• 48% bigger than Cafe Coffee Day (CCD)

• 108% bigger than Dominos India and

• 117%+  bigger than Bata India; in terms of exclusive brand retail presence

The study was conducted across 11 industries retailing a physical product such as Apparel, Footwear, Jewellery & Watches, Electronics, Books & Stationery, Sports & Games, F&B/Grocery, Food Service, Florist, Pharmacy, Furniture, Furnishings & Sanitaryware.

Earlier this year, Xiaomi announced that Mi.com became the top single brand online smartphone channel as per Counterpoint Research Market Monitor for Q1 2019. With Channelplay’s validation for Xiaomi’s offline retail network – this makes Xiaomi the leading single brand retail network across online and offline market in India.

Muralikrishnan B, Chief Operating Officer, Xiaomi India commenting on the two successful feats, “We started our offline journey in India in 2017, and our expansion gained momentum in 2018. It has led to a lot of learnings and today we have been able to establish the largest exclusive brand retail network in India with our Mi Homes, Mi Stores and Mi Studios. It is humbling to be recognized as the largest in such a short span of time – enabling us to take a premium shopping experience to millions. We have crossed the milestone of 2500 Mi Stores in less than a year across 790+ cities & towns and extremely proud to be bringing the best specs, with highest quality at an honest price with an exceptional retail experience to our Mi Fans in all rural areas.”

Commenting on the research findings, Sundeep Holani, CEO, Channelplay said, “Post studying 11 product-based retail industries and around 700 brands, Samsung qualified to be the only close competitor of Xiaomi in terms of exclusive stores. Channelplay’s research on Xiaomi’s retail presence provided a store count of 2500+ Mi Stores, 75+ Mi Home and 20+ Mi Studios. Hence, this makes Xiaomi the largest exclusive-brand retail network in the Indian market.We congratulate Xiaomi for this wonderful feat and giving a great retail experience to millions of Indians.”

You can find more details about the Channelplay study here:https://bit.ly/2Nb0AuB

You can find pictures of the 2500th Mi Store here: https://drive.google.com/drive/folders/1D13IW0EVMfzeXcRflRRcDJtAqfbRIRoQ?usp=sharing

About Xiaomi India: Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

 In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report

Xiaomi India is the number 1 Smart TV brand  since Q2 2018 IDC Worldwide Quarterly Tracker.