Fujifilm Introduces instax LiPlay in India

by Suman Gupta

New Delhi: Fujifilm India Private Limited, a pioneer in imaging technologies announced the launch of the first-ever hybrid instant smart camera the instax mini LiPlay in India today. LiPlay boasts of cutting-edge features like LCD display screen and wireless connectivity that enables one to print photos directly from their smartphone. The all in one instax LiPlay is not just a camera; it is a printer as well.

The model is a new addition to the lineup of “instax” instant cameras, which allows you to enjoy photo prints on the spot. With LiPlay you can review photos captured on the device via the LCD monitor on the back of the camera and choose images you want to print. Not only this but the camera comes packed with new features such as the Sound Record which can be used to record upto 10 seconds of audio, which can then be printed along with the photo in the form of a QR code. With Liplay, pictures really do come to life!

Another exciting feature of Liplay is the Direct Print function which allows one to print any image from their smartphones on an instax mini film; Thereby enriching the moment by creating a tangible photo sharing experience. Taking group photos is as easy as smile and click with Liplay, which also offers a Remote Shooting function through the Liplay smartphone app to release the shutter while standing away from the camera itself.

The new camera supports a credit-card sized mini film along with a new metallic instax mini film CONFETTI and instax square film Star-illumination, available in two designs, adding a touch of creativity to photos.

Commenting on the occasion Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “With this new addition to the instax range, Fujifilm will continue to enhance the world of the instant photo system for on-the-spot photo printing in India. The all-in-one instax LiPlay has been designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement the needs of these young customers. At Fujifilm, we are constantly committed towards expanding the world of Instant Photography in India’s growing smartphone market.”

Mr. Centhil Nathan, Senior Vice President – Photo Imaging, Fujifilm India Pvt. Ltd. added, “Fujifilm has been a key player in the Indian market when it comes to innovation in prints and services. With the launch of Instax Mini LiPlay in India, we are confident about further strengthening our foothold in the instant camera market. The state-of-the-art camera comes packed with best-in-class features such as instant pictures, sound capture, fun filters and smartphone sync. Globally, the model has been well accepted, and we are optimistic to receive the same appreciation from the Indian market as well.”

The camera’s main unit is the smallest and most lightweight in the history of the instax series for outstanding portability. Designed with streamlined and stylish look, the camera’s compact and lightweight body makes it easy to carry. Buttons and dials for basic operations such as shutter release and Sound function are laid out for advanced operability. The camera is now available in the market at a price of MRP of INR 13,799, which comes in three colors, each of which has different surface processing, such as embossed or smooth finish.

Instax has certainly come a long way ever since its launch back in 1998. Today, it is a global hit with presence in more than 100 countries and regions. Its quirky design and retro look have helped the brand carve a winning niche for itself.

①Camera Function

②Print Function

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About Fujifilm India Private Ltd: Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services. Our corporate slogan is “Value from Innovation.” Along with expressing Fujifilm’s commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow’s businesses and lifestyles, the slogan also encapsulates the company’s desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.