by Suman Gupta
Mumbai, September, 2019 –Shades of India, the premium lifestyle brand, of a design house with a 20- year textile and design legacy, launches its first store in Mumbai on Wednesday, 11 th September. Established in Delhi, the brand’s foray into Mumbai includes the apparel, jewellery, bags and soft furnishings collections. The store, located in Bandra is on Waterfield road and in close proximity to Linking road and China gate restaurant, has been designed with heart and soul, to be an oasis for those who love handmade, craft driven textiles.
“We are extremely excited to launch our first store in Mumbai. It took us a long time to find a space that we could make ours. Our search led us to this location in Bandra, reminiscent of old-world architecture and a hub of trendy alternative culture. One look and we knew we were ready to set foot in Mumbai.” says, David Housego, Chairman, Shades of India. “I wanted a minimalist space that allowed bringing out the beauty of colour, texture and detailing. Our store in Mumbai has contemporary interiors with high ceilings, large glass French windows overlooking the adjacent zen garden. Our apparel, home and accessories collections are also all about contemporary design and inspiring workmanship of traditional craft,” adds Mandeep Nagi, Design Director, at Shades of India. Shades of India launches four collections each year, as an ode to the changing seasons, drawing inspiration from liberated and graceful feminine strength. Each collection is distinguished by the fine quality of the fabric and the detailing of the hand worked embroidery, championing the textile crafts of India.
The inauguration of the store comes together with the launch of the pre festive collection, ‘Afsana’ and the Home & Living 2019 collection.
Shades of India has achieved widespread international acclaim, with presence in stores worldwide, including Harrods and the Conran shop in London. Presence in USA is through their lifestyle brand, ‘Neem’ which is available at ABC on Broadway in New York and by specialist stores across the country.
About Shades of India : Shades of India is a premium lifestyle brand that includes apparel, textile jewelry and bags, and soft furnishings for the home. It has received international acclaim as one of India’s most creative textile companies. Founded in the early 90’s and currently led by Mandeep Nagi (Design Director) and David Housego (Chairman), the brand is quintessentially, contemporary design combined with inspiring creative workmanship of traditional crafts. Building on its international reputation, in 2012, it established its own first stand-alone, flagship store at the Meharchand Market in New Delhi, described as a ‘must see’ shopping destination in Delhi by the New York Times. In 2017, it opened a second store in Gurgaon, with Mumbai (Bandra West) as the third in 2019. In addition, it has shop-in- shops in the main metropoles. Shades of India has set trends in textiles for home décor, the uniqueness of its style lies in the texturing of fabrics, the coordination & contrasting of colors, and the inventive, unexpected use of surface treatment. It also has an interior design services division which works with architects and interior designers on the soft furnishings for an apartment, house or office space. With each product or project, Shades of India aims to adorn and bring character to a space. The company has won various awards at major international trade shows including the best product awards at shows in Paris and New York. Mandeep Nagi, Design Director, has thrice won the Elle Decor Design Award in India for fabric.
