Colgate’s partnership for #Mission5 with Robin Hood Army serves more than 6 million people, this August

by Suman Gupta

Mumbai, August, 2019: Colgate-Palmolive (India) Limited, the market leader in Oral Care in India, in celebration of Independence Day, partnered with Robin Hood Army to serve five million people across the nation for its #Mission5 campaign. A zero-funds organisation, Robin Hood Army works to help the less fortunate, by providing surplus food from restaurants and communities.

The week-long #Mission5 campaign that started on the 10^th of August and culminated on India’s 73rd Independence Day, provided 6.3 million people across 867 villages and 112 cities with dry food supplies along with Colgate Strong Teeth toothpaste packs, reiterating Colgate’s commitment to Keep India Smiling.

Through this partnership, Colgate reached out to people across the geographies of Rajkot, Amravati, Indore, Kanpur, Ambala, Jammu, Agartala, Belgaum, Vizag and Siliguri, among others.

In line with Colgate’s belief that ‘Everyone deserves a future they can Smile about’, this partnership with Robin Hood Army, is a small but significant step to add value to the lives of people.

Speaking about the partnership, Deepak Singh, Robin Hood Army – Mumbai Chapter said, “It has been our pleasure to partner with Colgate for our #Mission5 campaign. They have contributed to the success of this initiative and we look forward to associating with them in the future.”

About Colgate-Palmolive (India) Limited: Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country. The company manufactures and markets toothpastes, toothpowder, toothbrushes and mouthwashes under the ‘Colgate’ brand, and a specialized range of personal care products under the ‘Palmolive’ brand. Colgate has been ranked as India’s #1 Most Trusted Oral Care Brand for the eighth consecutive year, from 2011 to 2018, by The Economic Times- Brand Equity -Most Trusted Brands Survey, conducted by Nielsen. Colgate has been ranked as the Most Trusted Oral Hygiene Brand by TRA’s Brand Trust India Study Report for the ninth consecutive year, from 2011 to 2019. For more information about Colgate’s business and products, visit www.colgatepalmolive.co.in