ANMOL bags two Awards at the 15th Annual FURA Retail Jewellers India Award 2019 with ‘Retail Promotion of the Year’ for Bridal Boutique and ‘Heritage Polki Bangle/Bracelet of the Year’

by Suman Gupta

Luxury jewellery brand ANMOL has been known for creating trend setting designs as well as marketing campaigns from time to time. Pioneer of several innovations in the Gems & Jewellery Industry once again steals the show with a double win at the 15^th Annual FURA Retail Jewellers India Award 2019 by bagging the awards for ‘Retail Promotion of the Year’ for Bridal Boutique and

‘Heritage Polki Bangle/Bracelet of the Year’. Founder of ANMOL, Mr. Ishu Datwani received the award from Tanisha Mukherjee and Isabelle Kaif for ‘Retail Promotion of the Year’

‘Heritage Polki Bangle/Bracelet of the Year’ respectively.

Known as the ‘Oscars of the Jewellery sector’, The Retail Jeweller India Awards is one of the most esteemed and coveted award of the industry. Out of 15 editions of Retail Jewellers India Award, ANMOL has practically bagged awards every year for their outstanding designs and marketing innovations. This year, the brand was nominated in 16 product categories out of 20 categories in the Jury Round and 4 product categories & 2 marketing categories in the Grand Finale, which in itself is an inspiring achievement due to the series of screenings each category undergoes in a competitive setting.

The Heritage Bangle that was bestowed with the award for ‘Heritage Polki Bangle/Bracelet of the Year’  belongs to ANMOL’s ‘Heritage Collection’. The regal & opulent bangle defines the richness of the values & customs of Rajasthan. It takes its inspiration from the ‘Hawa Mahal’, popular as the ‘Palace of Winds’ which stands in the middle of the Pink City of Jaipur in its elegance, resonating an unmatched aura of Royalty. The design and craftsmanship beautifully reflects the fusion of Rajput style of architecture of Hawa Mahal with its Intricate designs, domed canopies, floral patterns, fluted pillars, fine stone inlay and arches.

Having appealed to the refined taste of the Jury Members which comprises of Jewellery Connoisseurs like Tanishaa Mukerji, Isha Koppikar, Perizaad Zorabian, Schauna Chauhan, Namrata Shroff, Rina Dhaka, Ananya Banerjee & Laleh Busheri, the Heritage Bangle from ANMOL’s treasure trove is currently showcased at ANMOL’s flagship store in Mumbai for their patrons.

The ‘Retail Promotion of the Year’ was awarded to ANMOL’s innovative CRM initiative ‘Bridal Boutique’ which was an extension of ‘Anmol Hug’ Initiative that is curated to appreciate ANMOL’s patrons and their love for the brand. Bridal Boutique was an initiative that created a collaboration between stalwarts of the Bridal Industry including Ishu Datwani (Founder, ANMOL), Tanya Ghavri (Celebrity Stylist),  Ram Bherwani ( Ace Photographer), Priti Sidhwani (Founder,  Dreamzkraft), Praneta Mehta (Tea Connoisseur)  and Marvie Ann Beck (Celebrity Make up Artist). The event was hosted at The Kettlery, Juhu  – a cosy suburban venue of Mumbai on a monsoon afternoon – where Brides to be got an opportunity to interact with their favorite wedding experts. The success of the event will bring Bridal Boutique with more experts and brides to be in years to come as a recurring property.

ANMOL also bejeweled celebrities like Isabella Kaif, Isha Koppikar, Tanishaa Mukerji & Rupali Suri in their scintillating jewellery for the Red Carpet of the Retail Jewellers India Award 2019

About ANMOL : ANMOL has been creating unique masterpieces since 33 years. Known for its exceptional designs, craftsmanship and attention to detail, ANMOL is the preferred jewellery brand among the crème de la crème across industries. From daughters of leading business and industrial homes in India and overseas to glamorous Bollywood actors and creative fashion designers, ANMOL is the jewellery hub for all. The desire to create, innovate and evolve with every single masterpiece is what makes ANMOL a brand to reckon with.