SUICH INDUSTRIES LIMITED – BSE SME IPO TO OPEN ON MAY 30, 2019

WITH PRICE BAND OF RS. 73TO RS. 75 PER EQUITY SHARE OF FACE VALUE OF RS. 10 EACH

• THE INITIAL PUBLIC OFFERING (IPO)OF 41,15,200EQUITY SHARES AGGREGATING RS. 3,086.40 LAKHS (AT CAP PRICE)
• THE MINIMUM BID LOT IS 1,600 EQUITY SHARES AND IN MULTIPLES OF 1,600 EQUITY SHARES THEREAFTER.
• ISSUE OPENING DATE – MAY 30, 2019AND ISSUE CLOSING DATE – JUNE 04, 2019

by Suman Gupta

MUMBAI, MAY, 2019: SUICH INDUSTRIES LIMITED,Delhi based, Consumer Electronics Manufacturing Company; will be launching its initial public offering (“IPO” or the “Issue”),on SME Platform of BSE Limited (“BSE SME”) which is scheduled to open on May 30, 2019 and close on June 04, 2019, with a price band of Rs. 73to Rs. 75per Equity Share of face value of Rs. 10 each of the Company (the “Equity Shares”). The Company is engaged in the business of manufacturing and trading of consumer electronics items such as mobile phone batteries, mobile phone chargers, mobile power banks, feature mobile phones, smart phones, LED TV sets etc. It assembles and markets these products under its own brand name, “Suich”.

The Initial public offer consists of 41,15,200 equity shares of face value of ₹ 10 each (“Equity Shares”) of SUICH INDUSTRIES LIMITED (“Company” or “Issuer”);aggregating ₹ 3,086.40 lakhs(the “Issue”). The issue includes a reservation of 2,08,000 equity shares of face value ₹ 10/- per equity share Aggregating ₹ 156.00 lakhs for subscription by the market maker to the issue (the “Market Maker Reservation Portion”). The issue lessMarket maker reservation portion i.e. net issue of 39,07,200 equity shares of face value of ₹ 10/- perEquity share, aggregating ₹ 2,930.40 lakhs is hereinafter referred to as the “Net Issue”.

The Issue and the net issue will constitute 27.00 % and 25.63 %, respectively of the fully diluted post issue paid up equity share capital of our company.The face value of the equity shares is Rs 10 per equity share.

The Net Proceeds will be utilized for Repayment/ pre-payment of certain unsecured loans availed from banks and financial institutions by our company;Funding the working capital requirements of the Company; andGeneral Corporate Purposes.

In terms of SEBI Circular No. CIR/CFD/POLICYCELL/11/2015 dated November 10, 2015 and the SEBI (Issue of Capital and Disclosure Requirements) Regulations, 2018, all the investors applying in a public Offer shall use only Application Supported by Blocked Amount (ASBA) process for application providing details of the bank account which will be blocked by the Self Certified Syndicate Banks (SCSBs) for the same.

Further, pursuant to SEBI Circular No. SEBI/HO/CFD/DIL2/CIR/P/2018/138 dated November 01, 2018, Retail Individual Investors applying in public offer may use either Application Supported by Blocked Amount (ASBA) facility for making application or also can use UPI (Unified Payment Interface) as a payment mechanism with Application Supported by Blocked Amount for making application.

Pantomath Capital Advisors Private Limitedis the Book Running Lead Manager to the Issue and Link Intime India Private Limited is the Registrar to the Issue. The Equity Shares of Suich Industries Limitedare proposed to be listed on SME Platform of BSE Limited.

ABOUT SUICH INDUSTRIES LIMITED

Suich Industries Limited is engaged in the business of manufacturing and trading of consumer electronics items such as mobile phone batteries, mobile phone chargers, mobile power banks, feature mobile phones, smart phones, LED TV sets etc. It assembles and markets these products under its own brand name, “Suich”.

With a manufacturing facility spread over an area of 7,500 sq. meters at State Infrastructure and Industrial Development Corporation of Uttarakhand Limited (SIIDCUL) in Haridwar, Uttarakhand; Suich since itsinception focussed on selling the products to Northern India specifically catering to large demography of rural areas and Tier-2 and Tier-3 cities where feature mobile phones and mobile phone accessories are easily marketable.It has strived to keep itself asset-light and accordingly sell its entire products directly todistributors network present across North India avoiding the need of setting up own retail outlets.Recently, Company has also ventured into exports of its products.

Suich Industries Limited is also engaged in trading activity, where it purchases finished products from other manufacturers and sells it to the distributors as per the demand; thereby maintaining the financial feasibility of the business.

As per restated financial statements for nine months period ended December 2018 and the financial year 2018, 2017 and 2016, the total revenue of Company stood at Rs. 14,015.72 lakhs, Rs. 20,278.61lakhs, Rs. 14,436.51 lakhs and Rs.10,657.52 lakhs respectively. Further, Profit aftertax for nine months period ended December 2018 and the financial year 2018, 2017 and 2016 stood at Rs. 1,148.18lakhs, Rs. 742.92 lakhs, Rs. 532.51lakhs and Rs. 300.52lakhs respectively.