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ShemarooMe expands its geographies, now available in 150 countries to entertain more audiences

by Suman Gupta

~ After successfully entering the US geography, expands its reach for global audiences ~

Mumbai, 18th November 2019: Shemaroo Entertainment Limited, India’s leading content powerhouse today announced a worldwide launch of its video streaming platform – ShemarooMe, in more than 150 countries. With this move Shemaroo aims to bring entertaining content to every asli Bollywood fan in every corner of the world. ShemarooMe will cater to audiences worldwide and this phenomenal growth has been achieved within a span of 7 months of its official launch in India.

Audiences globally will now be able to enjoy Shemaroo’s entertaining content offered through ShemarooMe from a wide array of categories like Bollywood Premiere, Bollywood Classic, Gujarati, Marathi, Punjabi, Comedy, Devotion and Kids. By expanding its territories ShemarooMe has not only increased the touchpoints and accessibility of its content but has also ensured the grandeur and magic of Bollywood content reaches everywhere and audiences get to enjoy the same. ShemarooMe will use different pricing strategy for different markets and offer subscription-based services to all its audiences. Bollywood Fans across the globe can now take limited day free trial of ShemarooMe to watch their favorite content anytime, anywhere. Additionally, this international expansion will open-up doors for various distribution and marketing tie-ups for the company and its businesses which will lead to growth in the overseas markets.

Outlining the global strategy Mr. Hiren Gada, CEO – Shemaroo Entertainment Limited said, “Our content has resonated with audiences across different geographies and we have a bouquet of offerings on our ShemarooMe app which is enjoyed within all age groups. This combination will allow audiences to satiate the Bollywood buffs in them and stay entertained with authentic Indian masala content at any corner of the world. I am confident that ShemarooMe will be taking Indian content to wider networks with this international expansion”.

Commenting on ShemarooMe going global, Mr. Zubin Dubash – COO Digital said, “We are delighted to announce the global launch of ShemarooMe. With our presence in over 150 countries, we strive to entertain every lover of Indian content the world over.”

 ShemarooMe’s content will be available across different geographies through Google Play Store, Apple Appstore, Roku and even on Amazon Fire TV. For the consumers convenience, app will be soon available on many more platforms.

About Shemaroo  : Shemaroo Entertainment Limited is a leading global content powerhouse, which has played a pioneering role in the arena of content ownership, aggregation and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids.

The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Hotstar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is a proof of Shemaroo staying true to its ‘digital first’ vision

About ShemarooMe: ShemarooMe is the Over the Top video streaming app of Shemaroo Entertainment Limited, one of India’s leading content powerhouse. Over 55 years of being in the media and entertainment industry, Shemaroo has now evolved to be a significant player in the digital ecosystem. ShemarooMe is a comprehensive app with a diverse and exclusive content offering for an audience looking for Bollywood, Gujarati, Devotion, Punjabi, and Kids categories. ShemarooMe gives the consumer the freedom to pick and choose the categories of content and pay for them separately. Currently available in India, ShemarooMe will soon be launched globally for the consumers to binge watch on Indian content. Introductory pricing Individual category plans cost – Rs. 49/ month or Rs. 499/ year. The all access plans cost Rs. 129/ month or Rs. 999/ year. Consumers can download the ShemarooMe OTT app from Google Play, iOS App store and http://shemaroome.com/.

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