by Suman Gupta
Mumbai,February, 2019: L’Affaire, a luxury lifestyle platform by the Godrej Group, in its third season featured the crème de la crème of food, art, fashion, literature and photography on Saturday, 02 February at The Trees, Vikhroli. The celebrated lifestyle soiree, aimed at providing a complete sensorial experience built to enthral the five senses of taste, sight, sound, touch and smell. From fashion designer Vikram Phadnis, the glamorous Shibani Dandekar, ace photographers Joseph Radhika and Jatin Kampani to MasterChef Sarah Todd and acclaimed Chef Saransh Goila, L’Affaire season 3 witnessed the most celebrated minds from the lifestyle industry.
The evening commenced with a book reading session by renowned author, Kiran Manral who read excerpts from her book ‘13 Steps to Bloody Good Parenting’ which she co-authored with Ashwin Sanghi along with a conversation with radio host and producer Hrishikesh Kannan. This was followed by a Masterclass by Sarah Todd who cooked up a storm and gave a modern twist to the traditional cooking methods. Ace photographer, Joseph Radhik from ‘Stories by Joseph Radhik shared his pro tricks on how to meaningfully use social media to connect with your consumers. He also shared his invaluable insights on how to build and nurture a creative business. Young celebrity chef, Saransh Goila inspired people to balance indulgence with fitness through his engaging session ‘Run to Eat’
The latter half of the soiree began on an exuberant note as world renowned mixologist, Dimi Lezinska demonstrated how to make strange but fantastic cocktails at home with simple ingredients. A stand-up set the tone for the evening while fashion choreographer Shie Lobo’s costume art titled ‘Depiction’ was a visual treat. Renowned designer, Vikram Phadnis mesmerized the audience with his first couture show of 2019. The collection celebrated the summer bride with the show opening in mild pastels and ending in black.
On the success of L’Affaire 2019, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries, said, “L’Affaire is a specially curated space inspiring creativity and imagination. It is a classic opportunity for brands to engage with audiences in a meaningful and experiential manner. L’Affaire 2019 was definitely a grand success having given a truly sensorial experience that the audience is sure to remember for a long time. Through the various workshops, conversations and performances, it has redefined luxury and lifestyle once again. We hope to make this platform bigger and better in the years to come by offering differentiated experiences to our audience.”
Tanya Dubash unveiled the highly anticipated GODREJ FOOD TRENDS REPORT 2019. The report curated by Rushina Munshaw Ghildiyal includes insights from over 100 experts and thought leaders in the food space. Godrej Food Trends Report 2019 not only covers food trends but also focuses on restaurant trends, trends in kitchen designs, beverage and desserts as well. This report promises to be an important addition to every food professional’s reading list.
The evening concluded with guests grooving to live music performance of Boon Castle’s Sayantika Ghosh and Abhijeet Srivastava. Brands like Myntra and Jeep that were part of this platform, offered their audience a future of lifestyle experience.
Rahul Pansare, Head Marketing Communications & PR, FCA India Automobiles Pvt Ltd, said, “It was great to see the gamut of multi-talented people from different walks of life at L’Affaire by Godrej. The event had a very premium touch interspersed with niche experiences. The experience resonated very well with the Jeep brand as it brought out qualities of Freedom, Adventure, Authenticity and Passion, something that is our DNA”
Myntra spokesperson added, “Myntra endeavors to offer unique experiences to its loyal customers through Myntra Insider program. We found L’Affaire, a luxury lifestyle invitation-only event, to be a perfect fit here. Over 50 Myntra Insider Icons got an opportunity to be a part of this experience and showcase their styling skills with the winners being awarded by renowned fashion designer Vikram Phadnis. The event was received well by our loyalists and we look forward to bringing many more of such ‘money can’t buy’ experiences to our Insiders in the coming year.”