“400 reasons to indulge in playful romance, anytime anywhere!”
ITC Engage ON launches 2in1 Pocket Perfumes
One of India’s first occasion based matched fragrances
by Suman Gupta
National, March 28th 2019: ITC’s Engage, one of India’s top fragrance brands, has been a trendsetter in innovation and communication. Engage ON India’s leading pocket perfume launched in 2017 was a segment disruptor and introduced a new category in Engage perfumes.
This summer, Engage ON launches a unique range with the Engage ON 2in1 perfume spray, a format which combines two fragrances in one pocket perfume pack. The innovation caters to the evolving grooming needs and the basic human need for variety.
With 4 fragrances for Him and 4 fragrances for Her, Engage ON 2 in 1 is truly a game changer enabling consumers to spontaneously switch between different moods and occasions anytime, anywhere.
The Day & Night variant for Men is a refreshingly intense mix of citrus and cool spices with aromatic and rich woody notes. Work & Party for Men is a mix of mint, musk, fruity and floral which is invigorating and playful. Work & Party variant for Women is an explosive combination of sensual juicy fruits, hint of modern orientals and opulent flowers that celebrate the different avatars of a woman. The Day & Night variant for women showcases the evolution with fresh, charming notes at the top, moving to playful mystery notes at the base.
Packed with 400 sprays, Engage On 2in1 is a game-changer offering a distinct immersive fragrance experience to complement the change in mood, occasion, time and company in just a quick swipe!
Mr. Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, says, “Engage On 2in1 introduces a new dimension in grooming with the convenience of spontaneously switching the fragrance to suit different moods, occasions and time. The innovation presents India’s first occasion based matched fragrances that will help increase perfume usage and boost consumption.”
Available at just Rs. 90/- and packed with 400 sprays in each variant, Engage On 2in1 pocket perfumes will soon be available across retail stores in India.