by Suman Gupta
Annual Survey Report Highlights:
Maharashtra has the highest share of sales across the country with 13.3% of the gross sales in 2018-19
Wellness tops the chart of leading segments in Direct Selling followed by cosmetics and personal care
The number of direct sellers was around 5.7 million in 2018-19, growing at 6% from 5.4 million in 2017-18.
Indian Direct Selling Industry’s contribution to the exchequer stood at around Rs 2,500 crore in 2018-19.