by Suman Gupta
– Haier’s latest PuriCool Air Conditioners with built-in air purifier stand out as ‘true air conditioners’ designed specifically for Indian customers
– The new range of air conditioners come equipped with automatic air quality detection
– The revolutionary new air conditioner offers a high CADR of 300m³/h to improve the quality of the air we breathe indoors
New Delhi, April, 2019: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, expands its customer-inspired innovative product portfolio by introducing the revolutionary PuriCool range of Air Conditioners with built-in air purifier in 5-star (HSU-12JS5 DC INV & HSU-19JS5 DC INV) and 3-star variants (HSU-12JW3 (DC INV) & HSU-19JW3 DC INV).
The alarming level of air pollution in India across cities is affecting the quality of air we breathe which is resulting in serious health implications for all. A holistic air purification system has thus become a necessity and not a luxury in today’s scenario. Understanding this need, Haier India has introduced the revolutionary PuriCool range of air conditioners to help purify the quality of indoor air from dust, pollen, pet dander, particulate matters and smoke present outside. Haier’s new PuriCool air conditioners create an environment of comfort with clean and hygienic airflow offering superior cooling comfort to the users.
The cutting-edge range of both 5-star i.e. HSU-12JS5 DC INV and HSU-19JS5 DC INV and 3-star HSU-12JW3 DC INV and HSU-19JW3 DC INV range of PuriCool Air conditioners are available in 1 and 1.5-ton cooling capacities. This new range of ACs features an inbuilt air purifier that omits the need of a separate air purifier at home. The Haier Self Purify function in the new ACs enables powerful air purification system with a highly effective iFD (Intense Field Dielectric) filter, automatic PM 2.5 air quality detection and slide-able cruising module. The ACs offer a high CADR (Clean Air Delivery Rate) of 300m³/h.
The iFD process in the new PuriCool air conditioners can remove up to 99.99% of air-borne pollutants as small as .3 microns including dust, smoke, pollen, bacteria, etc. Unlike other filters used in most air purifiers, the iFD filter in Haier PuriCool ACs doesn’t need to be replaced, is washable and reusable, adding more user convenience. Furthermore, this filter has a lower air flow resistance that results in quieter functioning of the air conditioner. The ACs feature a 3-in-1 display allowing users to see the temperature, humidity and PM 2.5 details all at the same time. The 5-star Haier PuriCool AC range also comes with smart WiFi option to allow greater connectivity and control to the users.
The new PuriCool range of ACs will also feature Haier’s iconic Self-Cleaning Inverter Technology (SCIT) which enables automatic cleaning of the ACs evaporator by lowering the temperature to certain degrees and frosting the surface with 30% increased condensate water. With this feature, all the dirt is removed from the evaporator through a strong cold expansion force generated by frosting, which is further washed away through defrosting. It also assures anti-bacterial efficiency up to 99.9% that provides bacteria-free airflow for users with a long air-throw of up to 50 feet, resulting in hygienic and effective cooling.
Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said “We at Haier believe in introducing innovations that make our customers’ life comfortable and efficient. Our new revolutionary range of PuriCool air conditioners solve a real problem that Indians face today with growing air pollution which is an indoor threat as much as an outdoor concern. Equipped with the best-in-class technology features from Haier, the new PuriCool ACs are the‘true air conditioners’ that India needs today that not only deliver cool air but also clean & breathable air. With the introduction of such user-centric products, we are looking at creating a new era of smart technology in the white goods space.”
Equipped with Haier’s Turbo cool technology, the new PuriCool ACs draw the hot air out of a room quickly and efficiently, resulting in instant cooling with long air throws and high air quality. Its sleep mode function further allows to adjust the temperature and reduces the indoor unit’s noise for a more comfortable sleep and better energy-savings.
Adding to its new offerings, Haier has upgraded from the conventional inverter technology to Inverter plus function that helps to achieve intelligent control of air conditioner operation for comfort, reliability and up to 65 per cent energy-saving performance. It additionally offers advanced easy installation technology of indoor component, system and control for a hassle-free experience to its professional users which helps them save up to 50 per cent of their time.
These new range of air conditioners will be available in the market with 12 years of compressor warranty at the following prices:
HSU-12JS5 (DC INV) | 5 Star | MRP: INR 76,500
HSU-19JS5 (DC INV) | 5 Star | MRP: INR 1,00,00
HSU-12JW3 (DC INV) | 3 Star | MRP: INR 69,500
HSU-19JW3 (DC INV) | 3 Star | MRP: INR 74,500
ABOUT HAIER INDIA : Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.
ABOUT HAIER GROUP :Haier is the world’s leading home appliance provider, with global revenues amounting to US$ 30.3 billion and profits of US$ 2.89 billion in 2015. Its mission is to create innovative products according to the demands of our customers.
Haier has been named the number one global home appliance brand every year for the last ten years by Euromonitor International*, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.