The alliance will be the centre-stage for the launch of GRADO’s Cotton Collection
by Suman Gupta
Mumbai, March 2019: Well-revered for its quality, and a leading name in the Fabric and Apparel Industry, GRADO from the House of GBTL and OCM joins forces with Sunrisers Hyderabad (SRH) as their Principal Sponsor andCotton Blazer Partner for 2019. In addition to the blazing performances on-field, will also mark the launch of GRADO’s Cotton Collection, with fabrics created to beat the heat and still be comfortable and fashionable.
The format of the association will be of GRADO being SRH’s Principal Sponsor with logo presence on their jersey, on perimeter board, visible branding on the giant screen and collaterals for cheering at the stadium. Along with this, there will be a stand named as ‘GRADO’ reserved for ardent Sunrisers fans on their home turf. An experiential space will also be created for the cricket aficionados. While there will also be tickets for the team’s channel partners, the sixer of this collaboration is GRADO’s tie-up with key SRH players, namely Kane Williamson, Bhuvneshwar, Vijay Shankar and Yusuf Pathan. Along with making numerous runs on-field, the team members are all set to bowl us over via a shoot in stunning Cotton Collection fabrics from GRADO.
The GRADO Cotton Collection will comprise of modish fabrics in vibrant shades and patterns which include solids, checks, stripes, micro and macro structures and much more. At the epitome of comfort and style, this Collection has been crafted with impeccable quality, collation of consumer insights and industry trends.
Speaking about the association, Mr. Rajendra Agarwal, Mentor, GRADO, said “The opportunity to collaborate with Sunrisers Hyderabad as their Principal Sponsor was a momentous stride for us. Our brand and SRH have a lot in common – team spirit, hard-work, well-synced functions and continued dedication. These synchronicities also abetted the launch of our Cotton Collection. The SRH team perfectly dovetails into our brand ethos of simplicity and sophistication.”
Delighted about this alliance, K. Shanmugham, CEO, Sunrisers Hyderabad said “We are delighted to welcome Grado as the principal sponsor with Sunrisers Hyderabad for the forthcoming season Grado is a prestigious brand in the luxury fabric segment and their philosophy resonates with ours. This is an important season for us and we’re looking forward to having their valuable support for what promises to be an exhilarating, and hopefully in our case, a triumphant journey ahead.”
About GRADO by GBTL and OCM :GBTL & OCM, two heritage brands, have launched a New-Age Brand called ‘GRADO’. With the advent of ‘GRADO’ and the combined star wattage of the greatest celebrity of Indian cinema, Mr. Amitabh Bachchan as the Brand Ambassador, Brand ‘GRADO’ is all set to usher a successful new wave in the Luxury Fabrics & Apparels industry.GRADO caters to maximum product segments and across a range of price points so there is something for everyone under the brand name ‘GRADO’.From an end-consumer viewpoint, the composite Power Brand ‘GRADO’ offers a rich repository of fabrics and apparels to choose from, namely, Wool, Wool blends, PV, PV blends and Cottons.