by Suman Gupta
~This festive season make a style statement with the new GRADO’S collection~
11th October 2019, Mumbai: GRADO, the new age brand, from the House of OCM unveiled its latest range of fabrics for this festival season. Along with the whopping 5000 SKUs for the Festive & Winter collection; beautiful blends in fine 140s wool blends, engineered fabrics and ombres have been launched in the newly launched collection.
From the plethora of various fabrics in the men’s wear segment offered by the brand, each fabric showcases a sophisticated combination of comfort and style. Because of the sheer variety in the range, there is something for all age groups & across various price points.
There are myriad colors available from the classic shades like blacks, blues, greys and browns to the more experimental & vibrant colors like reds, yellows, purples and a range of sober and evergreen pastel shades. The brand has ensured to cater interest of all age-groups with its uniquely curated festive offering.
This Festive & Winter range from GRADO from the House of OCM promises to enhance men’s style and make the celebratory season a memorable experience.
Highlight of the products:
140’s wool blends – Defining luxury and exclusively chosen for Amitabh Bachchan (our brand ambassador), the range is made for the discerning. In tones of rich blacks, powder blues, deep emeralds and wines this range is befitting for celebrity. The designs range from flannel to plaids to windowpane checks, to pin stripes to solids.
OMBRE Fabrics – Ombre refers to the different shades and tints of colors used in the making of fabrics. This effect reflected on the particular range is through a jacquard weave. As such, you get a beautiful composition of day to night & vice versa. Some of the colours available in this range are greys, blues and maroons amongst others.
ENGINEERED Fabrics – The fabric itself helps build a fashion statement. With tailoring prowess, 2 types of designs can be shown on a singular garment. For example, the contrast strip is given as a twist to make is more stylish. The arrangement of keeping the contrast strip, warp wise, along with selvedge is carefully calculated, as per the technical tailoring terms. The contrast strip then can be used as an elbow patch, shoulder patch, on front panel, on collars, on lapels, on pockets and so on for a nice contrast colour play.