Iranian culture and beauty rituals have always been a matter of interest among women all over the world. In Iran, women and beauty are synonymous with each other. Heritage and culture still play an important part in Iranian women’s beauty routines. With its roots in the ancient Mediterranean region is the Iranian sacred tree, Sedr, has been the reason why the lineage of these ancient methods are still alive today. To discover the secrets of these women, Global Beauty Secrets have launched their Iranian Sedr soap which is an adaptation of the culture of different women across the Middle East.
Known for its cleansing and astringent properties, the Iranian Sedr soap also has a creamy and moisturizing base to it, which overall makes for an extremely good skin food. It locks in moisture, purifies skin, sheds dead cells and tightens pores, improving both skin texture and health. Also, the walnut kernels present will help in exfoliation. Sedr, also called as Lote tree, is part of the culturally embedded rituals and beliefs of people belonging to the Middle Eastern countries
“At Global Beauty Secrets we have been inspired by the beauty traditions of the Iranian women, who have been using the local herb of Sedr on a daily basis which has also been used as a substitute to Henna. It doesn’t just aid in cleansing and exfoliation but also renders your skin soft and rejuvenated post its usage. Aishwarya Swarna Nir, Founder, Global Beauty Secrets.
About Global Beauty Secrets: Global Beauty Secrets (GBS) is a premium Beauty brand for modern-day women. GBS is a celebration of the collective wisdom of women across the world and brings in the beauty rituals from the kitchens and courtyards of women with different cultural legacies. The products are rooted in heritage but are infused with latest scientific heritage. GBS is rooted by three key elements that include – ‘Global, Natural and Woman’ and the same is aesthetically embedded in the brand logo, with ‘Culture’ being the key aspect.
Global Beauty Secrets caters to three key categories – Body Care, Facial Care and Hair Care. The product basket is inspired from 6 cultures namely Indian, Japanese, Turkish, Egyptian, Aztec and Greek. Each product adheres to the highest standard of quality and authenticity as all the ingredients are sourced from natural origins and the products are recyclable and not tested on animals. Global Beauty Secrets (GBS) is the consumer arm of Aishwarya Healthcare which is the parent company.