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New Criteo Direct Bidder Delivers 20% Higher Publisher Revenue on Average from Criteo’s Ad Buys

by Suman Gupta Company’s New Offering, the Next Generation of Programmatic Buying Technology, Provides Publishers a Direct Pipe to Criteo’s Unique Demand and Is Easy to Integrate New Delhi, June 2017 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced Criteo Direct Bidder, its next-generation programmatic buying technology that directly …

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India unites to #FlushIt with Parryware!

by Suman Gupta The campaign amassed more than 2 million engagements & 9.7 million impressions New Delhi, June 2017: Parryware, India’s leading manufacturer of bathroom products recently launched #FlushIt, a digital campaign aimed at emphasising the importance of sustainable development among the Indian population. The campaign kickstarted with short hard-hitting …

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The Institute of Chartered Accountants of India seized of five cases against CA

by Suman Gupta The Institute of Chartered Accountants of India (ICAI) was seized of five cases against Chartered Accountants who have been found advising/guiding in a manner encouraging money laundering during the currency Demonetisation period. The Board of Discipline (BOD) of ICAI, has completed its inquiry in four out of …

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Idea Money partners with OYO to enable seamless hotel-booking for users

by Suman Gupta Idea Money’s Retailer Assisted Model (RAM) will assist mobile phone users to access and book OYO’s budget hotels Users can book standardized, affordable stays offered by OYO across 200 Indian cities Mumbai, June, 2017: Idea Money, the instant, safe and secure digital wallet service from Idea Cellular, …

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Pledge to make a difference with #MissionNoEmission campaign for greener environment

by Suman Gupta Mumbai, June, 2017:  ON World Environment Day, Business Television India is propagating the pledge of #MissionNoEmission towards India becoming a pollution free country. Through this campaign, the channel is working towards building a greener and cleaner environment. Starting today June 5, the first six episodes focused on …

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