by Suman Gupta
Alanna, a 100 % natural and vegan skin-care brand won the ‘Best Design award’ for its simplistic yet impactful package designs at India’s Best Design Project 2017. The artwork conceptualized by Zero Gravity Communications showcases the pride of ‘Make in India’, wherein, the packaging of each Alanna products captures the essence of Indian Heritages based on the state or city the key ingredient is sourced from. Keeping it elegant and informative, the design spells luxury as well as educates the customers about the conscious choice of most beneficial therapeutic ingredients in the products.
The brand is an adaptation of the characteristics of a lotus, the national flower of India which is also an epitome of beauty that blooms in mud. A symbol has been used rather than a picture to make sure the distinguishing factor of the brand is highlighted. The element of ‘Natural Luxury’ is depicted with the use of fully grown and golden colour, and while lotus being one flower that always blooms in mud complements the ease-of-affordability factor for highest level of beauty-care offered.
Alanna, a 100% natural & vegan personal care brand offers a diverse range of daily skin-& hair products for men & women, all crafted with natural ingredients that are sourced from the lap of Mother Nature. Every Alanna preparation is inspired from the nature’s goodness with herbs derived from sustainable agriculture that ensures each product from the brand is skin and earth safe. Rashi Bahel conceived the brand in 2015 with an aim to make affordable luxury a reality in the skin care segment, where every Alanna product is chemical and cruelty free, crafted with times-tested recipes and ingredients. To ensure the highest quality standards, every product of Alanna is approved and tested by FDA, QMP, ISO and PETA.