In less than a year, Truecaller has been able to penetrate the feature phone market in India with its Airtel Truecaller ID service and reach over 1 million paid subscribers
by Suman Gupta
New Delhi, March 2018: Truecaller and Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, today said that the Airtel Truecaller ID service now has over 1 million paying subscribers across India.
Launched in March 2017, this first-of-its-kind service is aimed at bridging the digital divide between the urban and growing semi-urban and rural markets in India. The service has helped more people experience a data-only product in offline mode and enabled them to make their communication safe and efficient.
Expressing his elation on the landmark, Arun Krishnan, Director, Strategic Partnerships, Truecaller said, “With the Airtel Truecaller ID service, we opened data-centric inroads to offline users, who gave us an extremely positive response by subscribing to Truecaller in its flash message form. We hope to further empower these feature phone users in India and safeguard them from spam calls and making sure there are no unknown calls.”
India being a large feature phone friendly population, Truecaller expanded its caller ID feature to this quintessential group of users in April last year.
Since its inception, Truecaller has embarked on several innovations and partnerships to make the user experience more seamless and efficient. Product innovation has been a priority of Truecaller and with the Airtel Truecaller ID, Truecaller has been providing a new way of experiencing online services in an offline environment.
About Airtel Truecaller ID:All feature phone users in India using Airtel can subscribe to “Airtel Truecaller ID” to get a caller ID service. The identity of unknown numbers is delivered to users via Flash SMS before the call hits the user’s mobile.
About Truecaller:People use Truecaller to stay ahead. It helps them know who’s getting in touch, filter out unwanted calls and SMS, and focus on what really matters. The company provides a suite of unique services such as a dialler that offers caller ID, spam detection, messaging and more. Truecaller’s mission is to build trust everywhere by making communication safe and efficient. Headquartered in Stockholm, Sweden, the company was founded in 2009 by Alan Mamedi and Nami Zarringhalam. Investors include Sequoia Capital, Atomico and Kleiner Perkins Caufield Byers.