by Suman Gupta
[India, October 2018] ASICS, a true sport performance brand, announces two leading Indian cricketers, Jasprit Bumrah and Bhuvaneshwar Kumar as their first brand ambassadors in India. Leaders in the running category globally, this association marks ASICS’ entry into the globally revered sport, Cricket.
Sharing a common motive of making people move, this partnership will see Jasprit and Bhuvaneshwar join hands to underscore the company’s commitment towards India. In line with its philosophy ‘A sound mind in a sound body’ to achieve holistic sound health of both mind and body, ASICS is stepping up the game in this direction. The selection of this champion duo was made, keeping in mind their game is all about perfect timing, rhythm and pace which is a part of the ASICS Pace to Glory campaign, contributing to team India’s success. ASICS being a high-performance brand is the best gear anyone can opt for to amplify their performance on ground which is key for fast bowlers.
Speaking on the brand association, Mr. Rajat Khurana, Managing Director – ASICS India Pvt. Ltd said, “We are extremely delighted to bring on board leading cricketers of our Indian cricket team, Jasprit Bumrah and Bhuvaneshwar Kumar as the brand ambassadors for ASICS India. This partnership is also an extension of the Global ‘I Move Me’ campaign for ASICS. Their commitment to fitness on and off field leading to team India’s success is commendable, they truly resonate the brand’s core value. As a part of this partnership we are looking forward to inspiring others to join us in our initiative of making India fit.”.
Sharing his excitement on being the brand ambassador for ASICS, Jasprit Bumrah added. “I am extremely happy to represent ASICS in India. Being an ASICS athlete gives me the pleasure of working with a brand that I have been a fan of since my early years. I want to make the most of our association where we inspire and motivate people to ‘move’ and be a part of the larger movement started by ASICS”
“I am absolutely thrilled about representing one of the leading brands in the world. As an athlete and a fast bowler, shoes are very important part of our lives. ASICS is one brand that I completely trust and believe in, given the best in class technology that it offers. I truly believe in and live by the ideology of ‘sound mind and sound body.’ ASICS is a brand that most professionals rely on and prefer.”, said Bhuvaneshwar Kumar on being the brand ambassador of ASICS in India.
The personal preference of the cricketers is the ASICS Gel Not Out 300 – a lightweight and flexible cricket shoe built for hard wicket cricket to deliver excellent grip and efficient release to enable easy playing and ASICS HyperGel – a training shoe that is the perfect balance of style and technology that gives consumers the freedom to move in various scenes of their lives.
About ASICS : Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories.ASICS India currently has 28 stores in 16 cities across Metros, Tier1 & Tier2. ASICS is targeting 6-7 more stores in 2018, raising the store count to 34-35 approx. More Details can be found at https://www.asics.com/in/en-in/store-locator