by Suman Gupta
- Aprilia brand of racing DNA introduces new SR 150 Race, Aprilia SR150 Facelift & limited-edition Carbon SR 150 for Aprilia enthusiasts.
- Vespa introduces facelift with new colours, new range of accessories, merchandise and limited edition all black Vespa Notte.
- Innovative mobile connectivity technology with Vespa & Aprilia to empower you to operate and control features of your scooters at a click
Mumbai, 18th September 2018: Piaggio India today launched the new Aprilia SR 150 Race, Aprilia SR150 Facelift, Limited edition Carbon SR 150, Vespa facelift and innovative connectivity for Vespa and Aprilia range.
The new Aprilia SR 150 Race is inspired from flagship superbike RS-GP, specially designed for MotoGP. It brings in a fresher look in line with the RS-GP theme, the scooter sports a white base with red and green body graphics along with red 14 inch alloys– first of its kind in the category, adjustable suspension, 220mm disk brake, golden caliper, digital console and tall wind screen, with specially designed race theme helmet and factory fitted mobile connectivity feature. The SR 150 Race has a 150cc- 3 valve engine, map sensor technology and is also equipped with enhanced CVT gearbox delivering an exceptional riding experience that reflects the true characters of brand Aprilia in SR range. New Aprilia SR 150 Race facelift is available at all Vespa and Aprilia showrooms at an ex-showroom price of Rs.80,211 (ex-showroom Pune).
The iconic Vespa with its classy Italian appeal has added three new attractive colours in its facelift -Matt Rosso Dragon, Matt Yellow and Azzuro Provenza with machine cut alloy periphery wheels. Embedded with factory fitted connectivity feature, the new Vespa joins the league of technologically advanced vehicles. The new Vespa inspired range of merchandise reflects the vibrancy and the true Italian style. Vespa facelift will be available at an ex-showroom price of INR 91,140 for VXL 150cc & INR 97,276 for SXL 150cc (ex-showroom Pune).
In line with Piaggio India’s strategy to reinvent mobility for future generation, it has introduced a mobile connectivity that empowers customers to connect with their Vespa & Aprilia scooter’s and control its features. This user-friendly innovation can be accessed via mobile and adds to the convenience of the customers with features such as accurate GPS information, emergency contact details and also will be able to locate nearby service centres. It is also equipped with a panic alert feature, wherein riders can reach out to the registered number configured with the current location and seek help in case of an emergency. Riders can find, navigate and follow their bikes using smart connectivity. Through its Find Me feature, user can identify and locate their scooter in ignition off mode in a busy parking area.
Through smart connectivity, riders can access the vehicle status, locate petrol pumps and connect with customer care executives. This smart app can be installed on iOS & Android phones.
The Aprilia SR 150 Facelift gets four new trendy colours – matt black, blue, glossy red and white, and is also accompanied by adjustable suspension. The new limited-edition Aprilia Carbon SR 150, inspired by carbon components in high-performance Aprilia track bikes represents the theme through Carbon design and aesthetics. It comes in all black theme, complemented with carbon graphics and new adjustable suspension. The SR 150 facelift and Carbon 150 have 14-inch large wheel, 220 mm disk brake, new digital cluster, USB option, connectivity feature in Carbon and an option to fit connectivity feature in SR 150 facelift.
Aprilia SR 150 Carbon and SR 150 Facelift are available at all Vespa & Aprilia showrooms at an ex-showroom price of INR 73,500 (ex-showroom Pune) for Aprilia SR 150 Carbon & INR 70,031 (ex-showroom Pune) for SR 150 Facelift.
Additionally, the sophisticated all black limited-edition Vespa Notte with its powerful 125 CC engine is available to the Vespa enthusiasts for INR 68,829 (ex-showroom Pune).
Commenting on this occasion, Mr. Diego Graffi, Managing Director and CEO, Piaggio India said, “We will continue to explore creating premium differentiated products for the youth of the country. With the launch of the new bikes under the Aprilia and Vespa brands, we are only deepening our footprint across the country.”
Mr Ashish Yakhmi, Head of Two-wheeler business added, “It is a matter of immense pride for us to celebrate six years of Vespa and two years of Aprilia in India. We have received great response for both our brands and the growth in our two-wheeler business is a testimony to that. We are excited to launch our new range of scooters to fulfil the needs of our customers also aligning our strategy of pursuing global innovations. By end of 2018 will also witness successful launch of 300 Motoplexes in India.”
With festivity in the air, Piaggio India has launched the ‘5X Fun Offer’ for the first time on its Vespa and Aprilia range of two-wheelers from September to October. Under the ‘5X Fun Offer’, customers can enjoy free five years mandatory insurance, five years free warranty which includes two years of standard warranty and three years of extended warranty. Additionally, the customers can avail free service for the first year, and two years of ‘On Road Assist’ clubbed with PayTM benefits worth INR 5000 or lucrative payment methods like zero cost EMI or low down-payment of INR 3,999.
About Vespa:Piaggio invented the Vespa in 1946. Having successfully established itself in the world-wide two-wheeler segment, Vespa was launched in India in April 2012. The Company has a state-of-the-art plant in Baramati, Maharashtra, where it manufactures the iconic Vespa alongside Aprilia SR and also manufactures a range of 3 and 4 wheeled commercial vehicles at a separate manufacturing facility in Baramati.
About Aprilia:Aprilia was born into racing and is the real sporty flagship brand for Piaggio Group. With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 54 world titles: 38 in Road Racing World Championship, 7 in Superbike and 9 in Off Road disciplines.