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Haier Introduces Revolutionary IoT Enabled Smart Laundry Service in India

by Suman Gupta

  • Industry’s first IoT enabled public laundry service in India

  • Located at Indraprastha College for Women at Delhi University

  • Features smart operation, online payments and smartphone integration

New Delhi, August, 2018: – Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 9 Consecutive Years* today announced the launch of first-of-its-kind Haier Smart Laundry Service in New Delhi, India. The unique Smartphone enabled laundry service is a fully automated IoT enabled implementation. Installed at the Indraprastha College for Women, Delhi University, this pioneering service will cater to all registered students in the campus.

Controlled completely through the “Haier Wash App”, users can reserve, schedule, monitor and pay for the services from their phones. This provides an end-to-end digitally managed washing experience. Each washing machine is connected to the cloud and can be individually managed from the app.

The Haier Wash App will also assist the user throughout the washing process. It will remind them to take their clothes out once the washing is over and will maintain a complete record their laundry usage in the past. With such convenience, users can easily multitask and finish other chores simultaneously while their clothes are being washed.

To ensure a highly hygienic washing process, the commercial washing machines being used at the Haier Smart Laundry Service feature a specially developed double sterilizing function. Ozone sterilization and high-temperature sterilization are extremely helpful in avoiding cross pollution and bacteria transmission, thus making the laundry process healthier.

Mr Eric Braganza, President, Haier Appliances India commented on the inauguration, “This is a moment of great pride for us to achieve the milestone of setting up India’s first IoT enabled Smart Laundry service. As we progress further on Haier’s vision to become a global leader in the era of the Internet of Things through its Eco-brand strategy, our focus to create smart solutions for the connected consumer is strengthening. This initiative is a step towards providing high tech, hassle-free laundry solution to today’s millennials who are fast adopters in this hyper connected age.”

With the world getting future-ready through advancements in technology, Haier is constantly evolving with innovations in the smart home segment to solve the needs of modern contemporary families. The new smart laundry service is a testimony to Haier’s philosophy of ‘customer-inspired innovation’ and is the first initiative amongst many to introduce smart solutions in the future for making people’s lives more efficient and connected.

ABOUT HAIER INDIA : Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP : Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

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