Targets to sell 80,000 beer bottles everyday during the 32 day football extravaganza
by Suman Gupta
Mumbai, June 20, 2018: Viiking Beverages, the flagship company of Viiking Ventures, is expecting a 50% – 60% growth in its overall revenues during this Football season. Viiking Beverages, which is the fastest growing vertical of Viiking Ventures, is hoping to cash in on the Football mania in India especially for its brands – Goa Kings Beer, Royal Oak Whisky and SJJ XXX Vodka.
Mr. Manoj Asrani, Group CMO of Viiking Ventures Pvt Ltd. said, “Every four years, we look forward to the biggest sporting event in the globe – the FIFA World Cup. This year will be all the more special as the football mania in India has reached unprecedented levels. We at Viiking Beverages are projecting a 60 % spike in our flagship brand – Goa Kings Beer. Currently we are selling 2000 bottles every day and are expecting this to go up to 80,000 bottles per day during the FIFA World Cup”.
Viiking is expecting the demand to come from key states like Goa, Kerala, Maharashtra and New Delhi (Please confirm these markets). He further added, “We are also expecting the sales of our other brands like Royal Oak Whisky and SJ XXX Vodka to increase by 30%-40% respectively”.
Viiking Beverages has recently witnessed a shift in the consumption pattern of its brands. Mr. Manoj Asrani believes that Viiking Beverages has started appealing to the youth and younger generation of alcohol consumers. “Millenials are a big chunk of our overall market presence now. We have seen 40% spike in consumption amongst the age group of 21 – 25. This young generation is attracted more towards Football as compared to Cricket.”
Viiking Beverages sells an average of 11000 cases a month in Goa, which is the biggest market in terms of sales and revenue. Viiking Beverages has manufacturing facilities located at Impala distillery and brewery limited, Goa and New India Brewery, J&K.
ABOUT VIIKING VENTURES:Viiking Ventures is one of India’s fastest growing conglomerates with business verticals such as FMCG products, hospitality, entertainment, beverages, realty & infrastructure, fitness, paper products and philanthropic activities. Established in the year 2008 and spearheaded by Mr. Sachiin Joshi, the group has been expanding its horizons into diverse fields and growing at a breathtaking pace.
The company has been making serious inroads to realise its vision to be one of the most powerful business houses in India. The company holds some of the most lucrative brand portfolios in the country such as Goa Kings, Goa Premium, Royal Oak, Playboy Lifestyle, Trance Fitness Gym, Life (packaged drinking water) and Paani, Planet Hollywood Resort (the only franchise of Planet Hollywood beach resort outside LA), XXX Energy Drink, XXX Vodka Mix and many more. With a team of dynamic and high calibre professionals, the company aggressively aims for innovation and customer satisfaction.