by Suman Gupta
Mumbai June 2018: Music Inc. is a two-day event being curated by Loudest.in & Exchange4Media on the 12th & 13th of June at JW Marriott in Mumbai. The conference aims at bringing in new music technology to India, connecting advertising, media, brands, and marketing with music. Educating the artist community in the business of music, providing a platform for continuous growth and solutions.
Music Inc. is a conference that aims at finding solutions on how to improve the packaging of music as a product by aligning it to media, advertising, brands, and technology. The conference is a push towards a collaborative effort for creating innovative music experiences and an opportunity to network with a landscape of brands, agencies and media houses investing heavily in music and entertainment.
The conference curation has been designed with an attention to detail, interactive formats, newer ideas, strategies and helping the audiences find solutions to business problems. Music Inc aims at integrating technology into music, discussing the opportunity in this space and growth hacking.
The agenda for Day 1 is branding and music with key events scheduled on topics like tracking consumption of content, advertising, and marketing. It covers discussions by industry experts on music as marketing tools, creating a brand with music and influencer marketing. Panel discussion on the impact of music on humanity ,CSR work and other topics to be addressed on Day 1 are Publishing, Licensing, Sync, Music Branding, Music Supervision and a workshop for advertisers by Clinton Cerejo.
Day 2 is targeted towards Technology and Music with panels addressing topics like Growth Hacking, Future of Radio and Streaming, OTT platforms and content creation, Music Intelligence and Metadata, AI and Augmented Reality vs Real intelligence and role of Bollywood music in India.
Bhushan Kumar – Chairman & MD, Super Cassettes Industries Limited (T-Series) | Raj Naik COO Viacom | Anupama Chopra – Author (Film Companion) | Badshah (Rapper & Entreprenuer) | Ashish Bhasin – Chairman & CEO South Asia Dentsu Aegis Network | Ellis Rich – CEO, Supreme Songs and Former Chairman of PRS(UK) | Llyod Mathias – Former Senior Director of Marketing, Hewlett Packet (APAC & Japan) | Azeem Dayani – Creative Development and Music Supervisor, Dharma Productions | Sabbas Joseph – Founder-Director, Wizcraft International Entertainment Pvt Ltd | Saurabh Sharma- Country Head, Smule | Anaya Birla – Artist | Salim Merchant – Artist | Clinton Cerejo – Artist & Producer