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Kingfisher Storm Bollyboom brings Swag Star Guru Randhawa to Mumbai

Guru Randhawa as part of his national tour with Kingfisher Storm BollyBoom, performed to a sellout crowd  

by Suman Gupta

Mumbai, June, 2018: Kingfisher STORM presented another extravagant edition of BollyBoom, taking over the city of Mumbai with the popular Punjabi singer, Guru Randhawa as part of his multi city tour. The night was a sell-out and saw more than 3000 people grooving with swag and dancing the night away to Randhawa’s sensational hits such as Patola, High Rated Gabru, Lahore, Suit Suit and many more. Guru Randhawa brought a complete new twist to the Bollywood music genre and created a unique live entertainment experience for fans in Mumbai.

Commenting on his tour, Guru Randhawa said “It was the crowds love and energy that made the show a great success. I was very delighted to see fans cheer to their fullest, bringing the most electrifying atmosphere to the High Rated Gabru Tour in Mumbai. I’d like to thank each fan out there for coming and singing every song loud with me.”

This edition of Bollyboom featured a non-stop dance music extravaganza with DJ Ali Merchant performing as the opening act for the show and Guru Randhawa taking the night by a storm with his jaw dropping performance at Phoenix Market City. The audience was treated to a memorable experience combined with mesmerizing visuals, state of art SFX and larger than life décor. Kingfisher Storm also gave fans the “money can’t buy experience” by providing an opportunity to meet their music idol Guru Randhawa in person. Fans poured in their support at the meet and greet with personalized cards and artwork for Guru, reminding him of his massive fan support in Mumbai just before his performance.

Commenting on this event, Gurpreet Singh, Assistant Vice President Marketing of United Breweries Ltd said “Young men leading their everyday lives want to be seen as modern and with the times, Kingfisher Storm stimulates them by making them believe that substance gets noticed when it has style. Guru Randhawa’s tour with Kingfisher Storm is this very unique combination of great substance presented with a flair of effervescent style. We are very happy that Mumbai has responded overwhelmingly to Kingfisher Storm and to this experiential event concept”

Manuj Agarwal, CEO, Percept Live commented, “Guru Randhawa enjoys massive popularity and the audience in Mumbai simply loved grooving to his songs at the live Bollyboom show. Guru Randhawa is  clearly is one of the biggest and the most popular artists in the country right now following the magnificent success of songs like Lahore, Ban Ja Tu Meri Rani, Patola and Suit Suit, and this was further endorsed by the overwhelming attendance on ground.”

Manuj Agarwal further added, “We are committed to making Bollyboom the biggest Bollywood Dance Music IP in the country. We are fortunate to have already received tremendous support from our sponsors like Kingfisher Storm (5 Cities), 8 PM (Lucknow), Red Bull (9 Cities) and several other partners, with each city concert having multiple local sponsors as well. We will be investing around INR 7-8 Crores in the The Bollyboom Guru Randhawa India Tour and our dream is to make Boolyboom the premium Bollywood Music Dance Experience brand for Bollywood lovers across the world.”

The Bollyboom Guru Randhawa India Tour will cover 9 cities including, Pune on 9th June 2018, Kolkata on 10th June 2018, Lucknow on 15th June 2018, Surat on 17th June 2018 and 5th August 2018 Guwahati.

About Kingfisher STORM:Kingfisher STORM, the ‘swag new premium strong beer’ was launched in May, 2017. A premium strong beer brand from United Breweries, STORM assures consumers the best quality, taste and the most differentiated experience across every touch point. STORM is made from the finest imported malts and hops which have a distinctive taste. The packaging is unique with an electrifying blue color bottle, ring pull cap and stylishly designed label that make the entire bottle look attractive and astonishing at first sight. The 500ml can in a silver-blue color combination is also stylish and attractive.

The brand has based its consumer engagements on music genre as it is most prominent with the youth. STORM also plans to have various other activations and promotions across all points of sale. It is a beer for the stylish, urban, confident, independent and self-assured consumer with swag.

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