by Suman Gupta
New Delhi, April, 2018: Usha International, one of India’s leading consumer durable companies, continues its association with the Mumbai Indians IPL team for the fifth consecutive year. Launching a nation-wide integrated campaign that connects Usha Striker fans with Mumbai Indian players who are strikers in their own league, Usha is all set to enhance engagement through a host of activities for all cricket lovers, and its trade partners, distributors, dealers, retailers, and customers, pan India.
While the Usha logo will be seen on the leading side of helmets and caps of MI players as part of the association, the company will also have significant brand exposure at the Mumbai Indian’s home ground, Wankhede stadium.
Commenting on the collaboration, Manish Kapoor, Marketing Head Fans, Usha International said, “Usha and Mumbai Indians have always come together to create great cricket moments and memories for cricket fans. This year too, we have a treat in store for lovers of the game with our creative campaign Striker meets Striker. Usha Striker fans are built to last and are trusted for their quality performance just like the Mumbai Indian Strikers, who have performed stupendously in all IPL seasons evoking happiness and joy every year.”
Strongly believing in the brand ethos ‘Play’ to grow the active lifestyle in the country, Usha supports numerous sporting initiatives across India including Ultimate Flying Disc, IPL, Football, Marathon, Ladies Amateur and Junior Golf and Cricket for the deaf. The new age striker fans from the brand underscore Usha’s commitment to promoting an active and healthy lifestyle.