by Suman Gupta
India, 12th February 2018: At a press conference held at Taj Mahal Hotel today, Singapore based Haw Par Corporation unveiled an innovation from the Tiger Balm family – Tiger Balm Neck & Shoulder Rub. Heavy tech users of smartphones and other mobile devices, along with those that lead busy but sedentary lifestyles in India no longer need to put up with tech and posture related neck and shoulder pains. Tiger Balm Neck & Shoulder Rub — the first and only modern solution with a calming lavender fragrance that provides non-greasy, fast acting relief targeting neck and shoulder pains, already popular in countries like the USA and Singapore was launched today by Mr. A K Han, Executive Director of Haw Par Corporation and Mr. Mukesh Tiwary, Senior VP – Mktg. & Sales – Alkem Healthcare.
According to Forrester, India’s billion plus mobile phone subscriber base is set to keep pace with the world’s mobile phone penetration of 70% by 2022. More and more jobs require professionals spending long hours on their computers and mobile devices. All these factors have brought about an “epidemic” of tech-related ailments such as text neck, gamer neck and iPosture.
Commenting on the occasion, Mr. A K Han, Executive Director of Haw Par Corporation said, “With a young and forward-looking population in India where the Tiger Balm brand name is already established, it is only natural and logical that we introduce our next new product — Tiger Balm Neck & Shoulder Rub. We believe the timing is right and this product will appeal to the young and tech-savvy consumers in India looking to relieve their neck and shoulder pains.”
Alkem is the exclusive distributor of the Tiger Balm range of products in India. Mr. Mukesh Tiwary, Senior VP – Mktg. & Sales – Alkem Healthcare, said “It’s a matter of great pride for us to share the stage with Haw Par Corporation on the launch of the Tiger Balm Neck and Shoulder Rub. Tiger Balm has been an important part of millions of Indian households. Indians have been looking for a solution to their long-standing problem of aching necks and shoulders and we are sure this is just what they need. As distributors, we will ensure it reaches the farthest corners of the country where Tiger Balm is already a household name”
According to Forrester, the number of global smartphone users is expected to rise with mobile penetration reaching 70% globally by 2022, led by growing mobile adoption in India and China. India’s mobile phone subscriber base reached the one billion users’ mark in 2017. The spread of smartphones and other mobile devices transformed lives, connecting people and bringing new levels of convenience to users. But, it also brought about an “epidemic” of tech-related ailments such as text neck, gamer neck and iPosture.
Long hours spent hunched over smart phones, tablets and laptops, texting, emailing or playing games, are resulting in aches and tension in the neck and shoulders. A survey conducted in the USA showed that the typical young adult spends 8.83 hours in front of a screen (excluding time spent watching “traditional” TV) and 84% admitted to suffering pain in the neck and upper back in the last 12 months. The same phenomenon has been observed among cosmopolitan populations worldwide.
Created and manufactured by Tiger Balm – world renowned and trusted brand specialising in providing quality products for relief of aches and pains for almost a century, Tiger Balm Neck & Shoulder Rub is specially formulated for the relief of neck and shoulder pains. Like a ‘Massage-On-The-Go’, the experience of applying Tiger Balm Neck & Shoulder Rub “transports you to a spa” – the soothing and refreshing fragrance as well as the special formulation which acts effectively is almost like having a pair of invisible hands smoothing out the tension knotted in the neck and shoulders, relieving the mind, body and spirit.
Why Tiger Balm Neck & Shoulder Rub is unique:
- Assurance from the tested and trusted maker of Tiger Balm: Known to work where it hurts, Tiger Balm is trusted by millions worldwide and is one of the world’s leading brands in providing quality products for external pain relief.
- Specially formulated to help tech-savvy consumers target neck and shoulder pains: Made with a unique Tiger Balm formulation, Tiger Balm Neck & Shoulder Rub addresses the lifestyle needs of heavy tech users, providing fast and effective relief and relaxes the muscles around the neck and shoulder area when applied.
- Ayurvedic: The formulation is Ayurvedic and offers an alternative herbal solution for restoring holistic balance to a hectic lifestyle.
- Non-greasy cream with a lavender fragrance: The water-based cream is rapidly absorbed by the skin and gives a clean feel, while the lavender fragrance makes it socially acceptable for use anytime, anywhere.
- In handy, convenient tube: The easy-to-carry pocket-sized tube (30gm and 50gm) fits neatly into handbags and briefcases and let you dispense the cream with no fuss in the office or on the go.
- Already popular with consumers in many other countries: Tiger Balm Neck & Shoulder Rub has been launched in countries such as the USA, Germany, France, Australia, UAE, Singapore, China and others, and proven popular with consumers.
Tiger Balm Neck & Shoulder Rub Ambassadors were at the launch. They are young Digital professionals who are already huge fans of the product and have been buying internationally: VJ & Actress Anusha Dandekar, popular Indian eSports gamer Balaji Ramnarayan. These young professionals spoke highly about the beneficial effects of the Tiger Balm Neck & Shoulder Rub. All of them spend limitless hours before the computer and the application of the Rub brought very quick, soothing results for their aching neck and shoulders. A special massage therapy zone saw a lot of enthusiasts who came to get some relief from their own neck and shoulder aches.
The Tiger Balm Neck & Shoulder Rub balm is available across leading pharmacies, supermarkets and popular online portals like Net Med, Amazon, 1 mg.com. Priced at Rs.99 for 30 gm & at Rs.149 for 50 gm, Tiger Balm Neck & Shoulder Rub is all set to become a permanent fixture in Indian life, just like Tiger Balm has been for decades.
About Tiger Balm
About Haw Par India Pvt Ltd : Haw Par India is a subsidiary of Haw Par Healthcare which is headquartered in Singapore. Haw Par Healthcare is a wholly-owned subsidiary of Haw Par Corporation Limited which has been listed on the Singapore Exchange since 1969.
Haw Par is the owner of the iconic Tiger Balm Brand. Tiger Balm’s world renowned ointment has a unique herbal formulation with over 100 years of proven success and is one of the world’s leading topical analgesics. The history of Tiger Balm traced back to the 1870s when the founder Aw Chu Kin left China for Yangon to set up a physician practice and apothecary called Eng Aun Tong, or the Hall of Everlasting Peace. In 1926, his sons – Aw Boon Haw and Aw Boon Par took the business to Singapore, and from there expanded further into South China, Siam (Thailand), Malaya, and Batavia (Indonesia).
Haw Par Healthcare manufactures, markets and distributes Tiger Balm products across 100 countries in the world. The company places strong emphasis on quality and product safety. The Tiger Balm range of products is manufactured by facilities that are GMP (Good Manufacturing Practice)-certified where stringent quality controls are carried out at every stage of the manufacturing process. Product approvals for Tiger Balm from regulatory authorities in countries such as Australia, Germany, Hong Kong, Japan, Sweden, the United Kingdom and the United States attest further assurance of Tiger Balm’s product quality and acceptance.
For more information, please visit www.tigerbalm.com
About Alkem Laboratories Ltd. : Alkem is the exclusive distributor of the Tiger Balm range of products in India.Established in 1973 and headquartered in Mumbai, Alkem (NSE: ALKEM, BSE: 539523, Bloomberg: ALKEM.IN, Reuters: ALKE.NS) is a leading Indian pharmaceutical company with global operations, engaged in the development, manufacture and sale of pharmaceutical and nutraceutical products. The Company produces branded generics, generic drugs, active pharmaceutical ingredients (APIs) and nutraceuticals, which it markets in India and International markets. With a portfolio of more than 700 brands in India, Alkem is ranked the fifth largest pharmaceutical company in India in terms of domestic sales (Source: IMS SSA MAT March 2016). The Company also has presence in more than 50 international markets, with the United Stated being its key focus market.
For more information on Alkem Laboratories Ltd.,
please visit www.alkemlabs.com