Three leading ladies Jennifer Winget, Avika Gaur and Meera Deosthale of Colors participated and flagged off the multi-category run
by Suman Gupta
ü An initiative by the United Sisters Foundation and promoted by Maximus Mice & Media Solutions, Colors Pinkathon Mumbai – Inspiring partners Bajaj Electricals Ltd. was held in the city on Sunday 17th December 2017 at R2 MMRDA grounds, BKC
ü Visually challenged & hearing-impaired girls, Cancer Sheroes, Baby-wearing mothers and senior citizens enthusiastically joined in the multi-category run across age group
ü Three leading ladies Jennifer Winget, Avika Gaur and Meera Deosthale of Colors participated and flagged off the Sixth Edition of COLORS Pinkathon Mumbai 2017 – Inspiring Partners Bajaj Electricals along with Milind Soman
Mumbai, December, 2017: The sixth edition of Colors Pinkathon Mumbai 2017 – Inspiring Partners Bajaj Electricals, India’s biggest women’s run concluded successfully with an overwhelming response of over 10,000 women participating for the V Wash plus 3kms, 5kms & Tata Salt Lite 10kms and 21 kms of the multi-category run held on Sunday, December 17, 2017 at the R2 MMRDA grounds, BKC, Mumbai. A team of 50 visually impaired girls, Cancer Sheroes, Baby-wearing mothers and senior citizens enthusiastically joined as well.
COLORS Pinkathon – Empowering Indian Women, India’s biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions. Super model, actor, Ultraman and Pinkathon founder Milind Soman and Co- Founder Reema Sanghavi along with three leading ladies Jennifer Winget, Avika Gaur and Meera Deosthale of Colors participated and flagged off the Sixth Edition of COLORS Pinkathon Mumbai 2017 – Inspiring Partners Bajaj Electricals along with 101 year old Mann Kaur, world record holder and all the eminent dignitaries flagged off the multi-category run.
Committed to encourage progress of women and move forward in life, India’s leading entertainment channel, COLORS has extended full partnership towards this cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative. Said Raj Nayak, COO, Viacom18, “It is heartening to see thousands of women coming together in solidarity to participate in Pinkathon. Women play a vital role in our lives—whether at workplace or at home. We are firm believers of women empowerment, and feel that it is about time that everyone realizes this and urge more women to achieve greatness in all walks of life. We have always celebrated women at Viacom18, and will continue to encourage woman-power!”
Expressing delight on the successful conclusion of the sixth edition of COLORS Pinkathon Mumbai 2017 – Inspiring Partners Bajaj Electricals founder Milind Soman said, “We are very excited to bring COLORS Pinkathon to Mumbai once again for the sixth time. We were confident that the city and its people will support us and help make this run a humungous success. COLORS Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”
The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize Colors Pinkathon in eight cities. More than 10,000 women participated today and ran the VWash plus 3km, 5km, Tata Salt Lite 10km and 21km distances. They ran in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deemed fit and kept them comfortable.”
Reema Sanghavi, Co-Founder Pinkathon & Managing Director, Maximus MICE & Media Solutions Pvt Ltd said, “COLORS Pinkathon has touched and transformed lives of thousands of women who not only participate in the main event but also train under Pinkathon Forever through the year. It’s heartening to see the overwhelming response from the participants and our partners across the spectrum. This motivates us to not only do more in terms what we have to offer but also penetrate deeper in making the marathon bigger and better year after year. We would like to expand our footprint across India and internationally by targeting more cities and countries like Dubai, Singapore in 2018. Besides Mumbai, COLORS Pinkathon has already been held in various cities like Bangalore, Hyderabad, Kolkata, Delhi, Chennai, Guwahati and Pune as well as we did the first international Pinkathon in Kathmandu in the year 2017. The multi-city national event has received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participated this year.Anant Bajaj – Joint Managing Director – Bajaj Electricals Ltd. said “Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one’s own health and well – being. Pinkathon is an excellent platform through which we can achieve the objectives and at the same time women can be made aware of dreadful disease such as Brest Cancer through a Fitness Drive. We hope to continue this association with Pinkathon for the years to come as well.
Expressing his views on the importance of a healthy and active lifestyle, Mr. Sagar Boke, Head – Marketing, onsumer Products Business, Tata Chemicals stated, “A healthy family, a healthy nation and a healthy world begins with women. The first step in empowerment is taking control of one’s own health and nurturing oneself. By virtue of associating with Pinkathon, Tata Salt Lite seeks to motivate women to run for their health, regardless of what society dictates. Tata Salt Lite, a low sodium salt, is ideal for people who seek an active lifestyle. With the Pinkathon association, we not only hope to strengthen the brands Health credentials but also create a strong emotional connect with its consumers.”
Sonali Patil, cancer survivor, the mascot for the 5KM category run and Mallika Dua, mascot for Tata Salt Lite 10 kms besides the other mascots of Colors Pinkathon Mumbai successfully completed their respective runs yet again spreading the message that women can overcome any physical, mental and emotional issues if they focus on their life and take up their health and fitness seriously. Age, disabilities, illnesses or for that matter even clothes are not a deterrent anymore.
With the Pinkathon’s one of a kind initiative, every single finisher of Colors Pinkathon Mumbai 2017 – Inspiring Partners Bajaj Electricals received a beautiful Tsunamika medal, upcycled bag, free gynaec consultation from the healthcare partner Apollo hospitals and a free mammogram if the participant is above 45 yrs of age. The benefit is also transferrable. There were green water stations set up along the route as well as a breast-feeding zone in the holding area for baby wearing mothers.
Colors Pinkathon Mumbai has received huge response from corporate sponsors like Colors, Bajaj Electricals, TATA Salt Lite, VWash Plus, Reebok, Apollo Hospitals. The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much-needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running. All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event and towards the Women’s Cancer Initiative in its fight against breast cancer.