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Aditi Rao Hydari unveils Swatch’s new ‘Swatch x You’ collection

 Inspired by creative and budding designers and customers, Swatch marks the launch of its new collection at Palladium Mall, Mumbai 

 by Suman Gupta

Mumbai– December 5, 2017Swatch, the Swiss watch brand known for creating the world’s most innovative timepieces for more than 34 years, launched its new ‘Swatch x You’ collection with brand friend and Bollywood actress Aditi Rao Hydari at Palladium Mall, Mumbai today. With the moto Design your Own, Own your Design the new range is a celebration of freedom, personalisation, and self- expression.

For the first time ever, Swatch is giving it’s customers a chance to design their watch, their way. With the new customizable Swatch x You series, Swatch lovers can play a part of budding designers themselves. The collection comprises of signature timepieces created by customers in just five easy steps, giving the entire range a touch of personalisation and uniqueness.

Sporting a watch from the new collection and resonating with the brand’s core elements, brand friend Aditi Rao Hydari stated, “I am honoured to be associated with Swatch watches and unveil this new and unique ‘Swatch x You’ collection. The brand has been an important catalyst in making watch industry smart and relevant. Being a watch lover myself, I feel ecstatic to be a part of this new collection and congratulate Swatch on setting a new benchmark in the watch industry.This innovative range is my personal favourite because every timepiece reiterates the philosophy of living life by my own rules”.

 The new collection is inspired by dreams, ideas and opportunities. It offers every individual a sense of personal style that he/she can show off and pull off quite easily. Customers can create their own signature Swatch in just five easy steps. Featuring pre-designed watch heads, straps, loops and pins, the process makes watchmaking a snap.From solid mint green to racy red stripes, no matter what the mood is, Swatch has your wrist all the time!

About Swatch X You:SWATCH understands that change does not knock at your door. The new collection is for  life’s pivotal moments when individuals allow themselves to embrace emotion, create change and dance with the unknown. That is why now customers can now  create their own signature Swatch in just five easy steps either online or in-store.

About Swatch:Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world’s most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. The brand philosophy is based on colour, movement, lightness and transparency, which can be seen in every Swatch product and project. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, free skiing, surfing, beach volleyball and mountain bike slopestyle. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.

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