by Suman Gupta
October, 2017 : The festive season is upon us, and the celebrations will hit a peak in the coming week, with Diwali and its myriad lights illuminating our lives. It’s time to go out and spend on loved ones, to indulge the special people in your life, and to painstakingly find the perfect gifts for them. In fact getting the perfect gift that talks about the special bond you share with the other person, that is a testament to the value they bring to your life – can be quite a task. The usual clichés of clothes, accessories like watches, hand bags, wallets, perfumes or cuff-links, don’t cut ice anymore. Home and lifestyle products like wall-hangings, scented candles, tableware, and crockery accompanied with hampers of sweets and dried fruits – all are options that have been in the market for years and doesn’t really set a personal and unique tone to your gifting. So this Diwali, step up your gifting game by going beyond the usual ideas and go for Saregama’s recently launched digital music player – Saregama Carvaan. Launched earlier this year in May, the product has already become a conversation piece, and has been seen as a favorite amongst celebs and common people alike. It’s been looked upon as the perfect mix of nostalgia and modern technology, an unique innovation in the music entertainment space.
Saregama Carvaan is pre-loaded with 5000 evergreen Hindi songs. The music collection on Carvaan has been handpicked through a process of thorough research and analysis and classified based on artistes, lyricists and music composers and genres and moods. From the entire and much coveted vintage collection of Ameen Sayani’s Geetmala to R.D. Burman’s pulsating hits, to the evergreen favorites of Kishore Kumar, Lata Mangeshkar, Asha Bhosle, Mohd Rafi and Mukesh – just select any category by turning the jog-dial and re-live the golden era of music. It has the charm of the old-world radio – you will start listening to a new song every time you turn it on – and it also has a handful of nifty modern features as well. You can also enjoy your personal collection of songs by plugging in a USB drive or by streaming songs from your phone to Carvaan via Bluetooth. It also comes with a remote for convenience of use.
All in all, Saregama Carvaan is the perfect gift for your loved ones this Diwali – unique, thoughtful and evocative of a sense of nostalgia – a hark back to the sense of good old fashioned retro Hindi film music.
Variations: The product is available in Electric Blue, Porcelain White, Walnut Brown, Oakwood Brown and Charcoal Grey
Price: Rs.6490/- for Porcelain White | Rs.6990 for all other colors