Select range of products now available on OnePlusStore.in
by Suman Gupta
Mumbai, 06 October: Following the recent collaboration between OnePlus and celebrated French fashion and art designer, Jean-Charles de Castelbajac, the exclusive line of products titled, “Callection”, co-created with JCC, was launched in India. Users can now pick and choose from an array of selective accessories which are available for purchase online or through referral points onOnePlusStore.in. This limited-edition range aptly named ‘Callection’, features a host of varied designs and products showcasing Jean-Charles’ signature colour palette – Yellow, Red and Blue, with the added ‘Black’, signifying the collaboration between the two brands.
“I would describe this collection by one word “Beau-tech”: beauty and technology. My wish was to introduce poetry, art and fashion into the highest technology machine, the OnePlus 5, and create necessary designs for every day. India is the land of colours and I have tried to imbibe the vibrant culture of the region in my hand-crafted designs in Callection”. Fashion and art designer Jean-Charles de Castelbajac commented.
Deftly stringing together, the worlds of technology and fashion, Callection consists of desirable designs for everyday focusing on functionality. The products include:
- OnePlus JCC Never Settle T-shirt-the brand’s signature Never Settle shirt, featuring Castelbajac’s whimsical take on Oneplus’ iconic motto, available at INR 1999
- OnePlus JCC Callection T-shirt-limited edition shirt which celebrates the meeting of rebellious minds consisting of colourful hand drawn designs by Castelbajac, available at INR 1999
- OnePlus JCC Tote Bag-a dual-layered tote combining beautiful eggshell white cloth with a vibrant graphic, hand-designed by Castelbajac, available at INR 1599
- Baseball Cap-Castelbajac upgrades this season’s streetwear staple with a colorful embroidered Never Settle logo and his famous imaginative flourishes, available at INR 2499
Known among his peers as the “King of Unconventional”, Jean-Charles de Castelbajac challenges the conventions of design, just as OnePlus challenges the conventions of the smartphone industry. The exclusive “Callection”, made up of bags, caps, t-shirts, and a limited-edition OnePlus 5 design, is reflective of Castelbajac’s signature, chromatic style. His creations have always carried values about humanity, decency, ecology and most of all democracy. The designer likes to inject playful childhood themes in his creations. His trademark choice of colours also have a meaning attached to them-yellow is for the sun and its warmth, red denotes passion and love, and blue stands for spirituality. When brought together they form the universe.
About OnePlus : OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For information, OnePlus.net.
About Jean-Charles de Castelbajac :Jean-Charles de Castelbajac is a visionary creator who has been breaking down barriers between art and fashion since the 1980s. His innate ability to use images in clever ways has led him to creating contemporary art of his own. Integrating these dual identities into his clothing lines, Castelbajac is known in his circles as an unclassifiable and innovative creator. His numerous collaborations with other artists such as Robert Mapplethorpe, Robert Malaval, Keith Haring, Ben and most recently Lek & Sowat have solidified his desire to build bridges across disciplines. Jean-Charles de Castelbajac expresses himself through many mediums: fashion, drawing, painting, performance, scenography and street-art chalk. You can explore the breadth of his creations at castelbajaccreative.com