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Licensing adding unconventional revenue for established brands

by Suman

Mumbai, 11th Aug.2017: In today’s economy, brand licensing continues to grow brands through expansion into new product categories to make unconventional revenue source and emerging markets. However, today, companies are challenged to explore new brand licensing business models to further strengthen brand equity and generate revenue. The need to do so is pronounced in ‘The India Brand Licensing Summit’ held at Grand Hyatt, Santacruz recently.

Licensing Corner is a second digital publication which provides news from licensing industry has developed the high-level executive conference and networking event, in partnership with Rooh Entertainment flagship company. Ms. Rutika Malaviya, Founder CEO & Editor in chief of Licensing Corner said, “The India Brand Licensing Summit 2017 has given brand licensing platform to collate opportunities, knowledge and recognition under one roof. Licensing has been predominantly revolved around loved characters and popular celebrities. In recent time, owners of strong corporate have become aware of the benefits of licensing as a route to leverage the power of the established brand, reach latent market of brand aficionados and create an additional revenue streams beyond the core businesses. Licensing and merchandising has been an essentially a business practice of popular celebrities, characters and established brands.”
Speaking on India’s successful celebrity brand licensing Mr. Manish Mandhana CEO- Mandhana Retail Venture & brainchild behind ‘Being Human’ said, “A thought of creating clothing & accessory brand of Being Human struck up my mind and since he’s been running a charitable trust people would definitely reconnect Salman with the brand. Today Mandhana Retail & Venture has global license for Being human brand. We hired fashion designers from Europe. I added heart in the logo to give the message of love, care, share, joy, help, hope & it has been enjoying mass appeal.”
Vishal Khanna founder of ‘Party Kingdom’, one of the largest range of theme based party products manufacturers & suppliers said, “We conducted detailed study which drove us to a conclusion that if someone thought of arranging a birthday party at his home he would not get all birthday products under one roof in India, which gave birth to idea of Party Kingdom. Our brainchild changed the scenario of birthday parties in India and the whole credit goes to my wife. We approached Walt Disney and we own 90 percent of party characters which can be easily used in all our products. In next month Party Kingdom would open its two hundred outlet.”
The Summit was ended with a panel discussion on ‘Retail trends & opportunities’ by Mr. Vishal Sinha- Business head- Sanjeev Kapoor Brand, Mr. Raymond Raphael- Deputy Category Head Hypercity, Mr. Hitesh Bhatt, Director- MarComm Retailer’s Association of India. The presence of Tubbby cartoon character of Adlabs Entertainment Ltd., Motu Patlu & Dora of Viacom 18 consumer products illuminated the show. Eminent speakers from well known brands like Mr. Sanjay Vakharia- Director & CEO Spykar Lifestyle, Mr. Safir Anand who’s regarded as one of India’s top intellectual property attorneys.

About Licensing Corner: Licensing Corner was established on 3rd August 2017 under the flagship company of Rooh Entertainment. It caters to the needs of all licensing requirements of the industry. It has been providing brand licensing, brand extension and merchandising solutions& latest news updates along with case studies in India.

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