by Suman Gupta
This year, Wrangler celebrates its 70th anniversary of producing perennial fashions with a global advertising campaign and a fresh anniversary collection, influenced by their iconic, revolutionary denim and authentic retro looks that took the 1970s by storm.
Wrangler was the definitive denim brand for teenagers back in this style-setting decade, and the anniversary collection has been artfully inspired by the brand’s notable archive finds: reinventing the most popular ’70s styles for today’s spirited youth with a passion for life and all of its adventures.
Trademark Wrangler basics are back and better than ever, as the label taps into’70s imagery for inspiration and relaunch the timeless vintage logo. The collection includes bold, colourful t-shirts featuring variations of the iconic ’70s Wrangler rainbow graphic, and signature staples in vibrant hues with retro seventies cuts. The rainbow symbolises confidence, exuberance and freedom: traits that are intrinsic to the Wrangler’s brand’s persona. Denim comes in authentic stone washes and brighter shades of blue.
Wrangler continues to be renowned and praised for being inspiring, progressive and always in tune with the ever-changing needs of its fashion-forward customers.
Price Details: Tees: Rs.995/- Onwards & Denims: Rs.2995/- Onwards
Availability: Across all Wrangler stores in India.
Log on to wrangler-ap.com/in to locate a store near you or connect with the brand on Facebook, Twitter and Instagram @ #wranglerdenims.
About Wrangler : The heritage of Wrangler goes back literally 70 years when the brand first made an appearance. Wrangler was the first modern five-pocket jeans to be test-fitted and endorsed by real-life cowboys. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers.
The brand in India has come a long way, evolving to meet the needs of the ‘urban cowboy’ with a range of fashion apparel that is contemporary, fashionable yet rugged.
A part of VF Corporation – the world’s largest apparel company, Wrangler has found a loyal consumer base in the Indian youth that swear by this unique fashion brand. This stylish denim brand is available at exclusive standalone stores, leading apparel stores and major department stores.