by Suman Gupta
CaratLane, India’s leading omnichannel jeweller, launches Uttarakshin, a collection which fuses the art of Gulabi Meenakari with coin jewellery. In India, the traditional art of coin jewellery flourished in Tamil Nadu. Today, it still thrives as temple jewellery, usually engraved with religious motifs. And Gulabi Meenakari is a dying art form, characterised by the addition of pink strokes on white enamel. It was introduced by Persian enamellists in Banaras in the early 17th century. The fusion of North Indian art and Indian style, along with the clash of traditional patterns and modern techniques make this collection a masterpiece.
Comprising of 13 designs made in 22KT gold, the jewellery in this collection amalgamates the beauty of Gulabi Meenakari with the boldness of coin jewellery. It is a fusion of two distinct cultures coming together to give birth to a contemporary collection that befits the taste of today’s woman.
Speaking about this collection, Aakrosh Sharma, SVP, Merchandising & Fulfillment, CaratLane said, “This collection aims to bring together the popularity of gold coin jewellery with the dying art of Gulabi Meenakari to create designs that modern women would love to wear.”
You can now shop for Uttarakshin exclusively at the CaratLane.com and at CaratLane stores across Delhi, Noida, Gurgaon, Mumbai, Pune, Coimbatore, Thane, Chennai, Bangalore, Hyderabad and Chandigarh. The collection starts from INR 40,000/-.
About CaratLane: CaratLane – a Tanishq partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem. With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st century jewellery brand.
CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has over 13 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.
Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 25% over retail costs to customers, while continuing to give the best quality.
Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103.
To know more about CaratLane: Visit www.CaratLane.com
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