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Videocon d2h Partners with ‘Dance with Madhuri’

To introduce its interactive dance learning service ‘d2h Nachle’

 

by Suman Gupta

 

Mumbai, 10th May, 2017: Videocon d2h, India’s fastest growing DTH player has partnered with Dance with Madhuri to launch an interactive dance service called ‘d2h Nachle’. The service launched today in Mumbai, is set to win the hearts of dance lovers across the 18 million strong Videocon d2h subscriber base. d2h Nachle is available on Ch No. 525 and is available for free preview till 22nd May 2017.

Madhuri Dixit, renowned for her legendary dance moves along with her Dance with Madhuri team of eminent gurus and choreographers, is all set to get you dancing on Videocon with its d2h subscribers.  This association will give dance enthusiasts a chance to synchronise their steps and learn the best in class, dance lessons from the comfort of their living rooms. With support from gurus like Pt. Birju Maharaj, Saroj Khan, Terence Lewis, Remo D’Souza and a host of renowned choreographers from the industry, D2h Nachle powered by Dance with Madhuri is sure to charm subscribers. There are now over 100+ classes, 100+ hours of content and 1800+ lessons. From Indian Classical dance forms like Kathak, Bharatnatyam, to Western forms like Jazz, Contemporary, Hip Hop, Salsa, Bachata and of course lots of Bollywood, d2h Nachle powered by Dance with Madhuri is sure to be a dancer’s delight!

Commenting on the launch, Mr. Saurabh Dhoot, Executive Chairman Videocon d2h said, “We are delighted to partner with the legendary dance icon Madhuri Dixit and Dance with Madhuri to launch d2h Nachle on our platform. D2h Nachle will strengthen our Value Added Services(VAS). Our consumers will find d2h Nachle compelling and engaging, especially the younger ones.”

Talking about the launch, Mr. Anil Khera, Chief Executive Officer Videocon d2h said, “ Dance is among the most popular expressions of joy and celebration in every part of the country. d2h Nachle, powered by Dance with Madhuri, will bring to every home Madhuri & her expert team of renowned choreographers as their personal dance teachers.”

Madhuri Dixit said, “The idea is to give the joy of learning any dance form of one’s choice to everyone and we strongly believe that our association with Videocon D2h will enable millions of people to learn various dance forms from the comfort of their homes. We have assembled a team of some of the most accomplished and renowned choreographers, who help us create lessons that let everyone learn how to dance in the most, authentic, structured and convenient way possible.”

Videocon d2h has prided itself in presenting its subscribers with a robust line-up of more than 650 channels and services, including a host of regional channels. It offers a wide range of active services like smart services including Smart English, Smart Games. The other active services include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.

About Dance with Madhuri.

What do you get when you combine brands with 30 years of hindi cinema experience with 30 years of technology and medical experience? Dance with Madhuri represents one of the efforts of its founders, Dr. ShriRam Nene and Madhuri Dixit in producing world class content across all platforms by leveraging their individual and combined brand identities and strengths. Dance with Madhuri’TM (DWM), which is the world’s first celebrity backed dance initiative, that allows people to easily Learn to Dance, Move to stay fit and seamlessly Unite and connect with the world to create a marketplace for their skills. With Gurus like Pt. Birju Maharaj, Saroj Khan, Terence Lewis, Remo D’Souza and a host of renowned choreographers from all the popular dance shows, DWM stands strong. There are now over 150+ classes, 100+ hours of content and 2200+ lessons and growing.

‘Dance with Madhuri’ was built and nurtured as a lifelong dream of Madhuri Dixit – Nene, to teach the world to dance.  It was the vision and support of her husband Dr. Shriram Nene whose technical expertise helped make this dream a reality.

About Videocon d2h : Videocon d2h, a pioneer amongst the DTH service providers has won the hearts of millions over the years with its quality services that are constantly revolutionizing the entertainment industry.  Since the last 4 years, Videocon d2h has continuously been India’s Fastest Growing DTH Service. It launched its services in 2009 and went pan India by 2010. It has a gross subscriber base of 18 million in span of 7 years since its launch.

Videocon d2h is the first Indian media company to be listed on NASDAQ. Enhancing entertainment and TV viewing for our customers has always been a priority for Videocon d2h. This made us come up with some of the best technological innovations like India’s first 4K Ultra HD Channel, Wireless DTH Headphones, Radio Frequency DTH Remote and a 1000 GB HD DVR, constantly redefining the TV viewing experience.

Videocon d2h has prided itself in presenting its subscribers with a robust line-up of 650 channels and services, including 62 Asli HD Channels & services and a host of regional channels. Videocon d2h is launching HD Smart Connect Set top Box (Connected Set top box) which converts your existing normal TV into a Smart TV. The Connected set top box allows one to browse content from Facebook, Twitter, Daily Motion, video on demand sites,  news sites, weather sites, etc through applications residing on STB.   Powered by the MPEG-4 and DVB-S2 technology, Videocon d2h transforms your TV into a hub of entertainment and knowledge.

SMART Services, a value-added bouquet of learning activities and games includes Smart Cooking, Smart English and Smart Games, all available on subscription basis.  Smart services of Videocon d2h has something good to offer for every member of family right from an infant to a housewife. The Other value added services offered by Videocon d2h are: d2h Cinema, d2h Cinema HD, d2h Hollywood HD, d2h Darshan, d2h Sajda, d2h cooking, d2h music, d2h spice, d2h movies & d2h classic.  Videocon d2h has a pan India sales & distribution channel, superior service orientation with over 300 own service centers spread across 7500 top towns in India to attend and resolve the service issues within 4-6 hrs.

Videocon d2h has been awarded as India’s Most Trusted Brand 2016, Pay TV Operator of the Year at MIPCOM Cannes 2015, Asia’s most promising DTH brand 2013, 2014 & 2015. India’s Best brand 2014 by Economic Times, India’s Most Promising Brand 2015 by Economic Times & recognized as top 50 dream companies to work for by World HRD Congress.

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